Introduction
Data Visualization is an essential aspect of Business Intelligence. It's a powerful tool to communicate data insights and make informed strategic decisions. Periscope Data and Looker are two popular data visualization tools that help businesses make sense of their data. Both tools are distinctive in their features and functionality. So, which one is the best? In this blog post, we're going to compare Periscope Data and Looker, helping you choose the best tool for your business.
Pricing
The pricing of Periscope Data and Looker varies quite significantly. Periscope Data offers a starter plan at $999 per month for three users. Looker offers a "Growth" plan for $3,000 per month for ten users. It's important to note that the cost increases as more users are added.
Ease of Use
Both Periscope Data and Looker have a friendly user interface. However, users have noted that Periscope is more intuitive, and the dashboard is easier to navigate. Periscope has the upper hand when it comes to speed; it's quicker to set up when compared to Looker.
Visualization
The effectiveness of a visualization tool lies in its capability to present data in a clear and concise manner. Periscope Data and Looker both offer an extensive range of visualization options. Periscope has over 10 chart types, while Looker has 12, which makes them quite similar in this area. However, Periscope's charts are more customizable when compared to Looker, allowing users to make more detailed and complex visualizations.
Integrations
The ease with which data can be integrated into a visualization tool is essential. Both Periscope Data and Looker offer integrations with popular data sources like SQL databases, Google Analytics, and Amazon Web Services. Looker has an advantage in this area, mainly due to its powerful BigQuery integration, which allows users to query and visualize their data effortlessly.
Conclusion
Overall, it's clear that both Periscope Data and Looker are excellent data visualization tools that can help businesses derive meaningful insights from their data. However, there are some notable differences between the tools that users should be aware of before making a decision. If you're looking for a tool that's intuitive, quick to set up, and has great customization features, then Periscope Data may be the better option. If your priority is powerful data integrations and support for large datasets, then Looker may be more suitable.
References
- Periscope Data pricing: https://www.periscopedata.com/pricing
- Looker pricing: https://looker.com/pricing
- Top ten charts in Periscope: https://www.datanyze.com/market-share/data-visualization/periscope-data-market-share/technology-usage-statistics
- Looker: What is BigQuery: https://looker.com/platform/looker-blocks/google-bigquery-data-block